Thinking big is sometimes how we work, but what happens if it isn’t realistic, should we still go ahead and try and make it. Recently we had a book crit and showed our work to a CD who suggested we should put our “business heads” on! WTF, now I know we should be working to a realistic goal, but why should we limit ourselves, if we don’t think the unbelievable is believable where is the creativity?
Wednesday 11 March 2009
OTT – Over The Top
Thinking big is sometimes how we work, but what happens if it isn’t realistic, should we still go ahead and try and make it. Recently we had a book crit and showed our work to a CD who suggested we should put our “business heads” on! WTF, now I know we should be working to a realistic goal, but why should we limit ourselves, if we don’t think the unbelievable is believable where is the creativity?
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment